James is a highly skilled creative and analytics-driven marketeer with a broad wealth of traditional and digital skills developed over more than 15 years in the hospitality, travel, luxury and ecommerce sectors.

 

A strategic, big-picture thinker who is equally hyper-organised and detail-oriented, his career foundation is in content marketing and brand storytelling. Initially gained in travel magazines and brochures, these editorial and structural skills were brought to bear in the development of websites, email and social media, after which he was soon directing all marketing activities for some of the UK’s best hotels.

 

He now possesses a thorough understanding and extensive hands-on experience of successful campaign creation, project management, digital best practice, collateral production, direct marketing, PR and business leadership.