DIRECT MAIL

The physical mailshot, done well, still enjoys great cut through where another email in the inbox can be so easily ignored.

St Michaels' Seaview tri-annual publication was originally devised as a simple newsletter filled with package offers. Developing this to be something more akin to a traditional magazine, it now showcases the best of Cornwall as well as the latest developments at the resort, creating real inspiration and a purpose to travel - as well as that traditional savings incentive.

The World of Cox & Kings, meanwhile, is a traditional booklet of savings and offers across the wide range of group and private itineraries, detailed in full in standalone destination brochures.

RESPONSIBILITIES:

Words | Image selection | Photography | Design direction | Pagination | Process management | Print buying | Mail out

Seaview cover.jpg
Seaview contents.jpg
Seaview - Dream On.jpg
Seaview - What's On.jpg
Seaview - Lizard.jpg
Seaview - Swimming.jpg
Seaview - Consulting.jpg
Seaview - Pizza.jpg
WoCK.jpg
WoCK spread.jpg