The physical mailshot, done well, still enjoys great cut through where another email in the inbox can be so easily ignored.
St Michaels' Seaview tri-annual publication was originally devised as a simple newsletter filled with package offers. Developing this to be something more akin to a traditional magazine, it now showcases the best of Cornwall as well as the latest developments at the resort, creating real inspiration and a purpose to travel - as well as that traditional savings incentive.
The World of Cox & Kings, meanwhile, is a traditional booklet of savings and offers across the wide range of group and private itineraries, detailed in full in standalone destination brochures.
Words | Image selection | Photography | Design direction | Pagination | Process management | Print buying | Mail out