PR & AWARDS
Good PR is imperative in seeking new audiences at scale, helps build search rank through backlinks, and feels good. As part of the relaunch of St Michaels, coverage was gained in all major national media, industry publications and the local press.
The repositioning of the resort culminated in being named Cornwall's Hotel of the Year and Spa & Wellbeing Experience of the Year for 2019-20, going on to pick up silver awards in the south-west round.
RESPONSIBILITIES:
Idea generation | FAM trip itineraries | Journalist & influencer hosting | Media enquiries | Press releases | Awards entries
Achieving the site's top rating.
Listed within the Cool Hotel Guide.
Named Cornwall's best spa.
One of four fine spas.
Listed among the 30 best UK spas.
Cover story & five-page article.
Cover story & four-page article.
2x Gold at Cornwall Tourism Awards
