PR & AWARDS

Good PR is imperative in seeking new audiences at scale, helps build search rank through backlinks, and feels good. As part of the relaunch of St Michaels, coverage was gained in all major national media, industry publications and the local press.

The repositioning of the resort culminated in being named Cornwall's Hotel of the Year and Spa & Wellbeing Experience of the Year for 2019-20, going on to pick up silver awards in the south-west round.

RESPONSIBILITIES:

Idea generation | FAM trip itineraries | Journalist & influencer hosting | Media enquiries | Press releases | Awards entries

TELEGRAPH

Achieving the site's top rating.

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THE TIMES

Listed within the Cool Hotel Guide.

MAIL ONLINE

Named Cornwall's best spa.

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COUNTRY LIFE

One of four fine spas.

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THE GUARDIAN

Listed among the 30 best UK spas.

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BOUTIQUE HOTELIER

Cover story & five-page article.

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EUROPEAN SPA

Cover story & four-page article.

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AWARDS

2x Gold at Cornwall Tourism Awards

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